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Smart ticketing project kicks off on the Gold Coast

by Eliza Booth
December 15, 2020
in Asset Management, News, Smart Cities, Spotlight, Transport
Reading Time: 4 mins read
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Gold Coast commuters will be the first Queenslanders to use their smartphones, debit or credit cards and smart watches to pay for their public transport journeys in a new smart ticketing project.

As part of the State Government’s $371 million statewide smart ticketing project, recently-installed devices at Gold Coast tram stations will from 14 December trial MasterCard, AMEX and smart technology payment methods in addition to the existing go card and paper ticket system.

It marks a huge milestone for the trial, which is expected to rollout across Queensland over the next three years and brings ticketing in the sunshine state into line with other systems in Singapore, New York, Chicago and London.

Transport and Main Roads Minister, Mark Bailey, said the Queensland Government is leading the charge for new and improved public transport. 

“The State Government is building light rail to Burleigh, three new train stations on the Gold Coast and now Australia’s sixth largest city will lead the way on new ways to pay,” Mr Bailey said.

“Because of Queensland’s strong health response to COVID-19, Queensland is good to go. And with thousands of interstate travellers expected to flock to the Gold Coast over the summer holidays, they’ll now be able to travel on our iconic trams without having to use a go card.

“It’s a huge coup for the city’s $12 billion tourism and hospitality industry alongside our other tourism initiatives and our record $4 billion spend on Gold Coast roads and transport that’ll support jobs as part of Queensland’s economic recovery.

“As part of the ongoing trial, commuters will simply have to touch their MasterCard, AMEX or smart device to the ticketing machine before hopping on board a tram, and tapping off when they depart.

“TransLink staff will be on the ground throughout the trial to help commuters with the system and take on board any feedback.

“As we continue to develop the smart ticketing system, we hope to introduce more ways for commuters to be able to pay for their trip.

Commuters will be able to pay with their devices at any of the Gold Coast’s 19 light rail stations.

“Public transport bore the brunt of the global virus with patronage down 80 per cent at one stage, but we’ve kept services running and continued to invest in better public transport as commuters return to buses, trams, ferries and trains. Patronage is now back to just over 66 per cent of pre-COVID levels,” Mr Bailey said.

“We’ve frozen fares for 2021, and we’ll keep building major public transport projects like Cross River Rail, light rail and upgrades to the Sunshine Coast line, so we can create jobs now and will support growing communities for decades to come.

“Elements of the system were previously trialled on North Stradbroke Island, Innisfail, Bowen, Maryborough and Hervey Bay buses.

“Today’s milestone means that in just three years commuters in Queensland will have a one ticket system from Cairns to Coolangatta.”

TransLink’s Matt Longland said TransLink, G:link and technology partner Cubic were working together to deliver a better experience for our customers.

“We’re getting a world-class system that has the same DNA as in London, Chicago and Vancouver and is configured to accept all major card types and chips,” Mr Longland said.

“So far, Mastercard and American Express have signed on early to support Smart Ticketing which is great and we are hopeful that other major card networks will follow in the future.”

G:link Chairman John Witheriff said the new system would make a significant difference to how their customers travel across the network.

“Whether it’s local commuters catching the G: to and from work each day or the thousands of visitors we see travelling across our network, this new system will offer more choice and greater convenience to them all,” Mr Witheriff said.

“Customers can continue to use their go card or purchase paper tickets as usual, and for those taking advantage of the new ways they can pay with Smart Ticketing, we are encouraging them to prepare early, present one card or device to pay with, and make sure they tap on and off with that same payment method.”

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