A Sydney council has partnered with oOh!media to upgrade its bus shelters, some of which are solar-powered and carry digital advertising.
The 32 smart new shelters were a collaboration between the company and the Strathfield Council, with designs built to reflect the Sydney suburb’s unique heritage.
The shelters feature gabled roofs inspired by Federation-style homes, a modern white and grey colour scheme, and most importantly, a comfortable waiting environment accessible to all of the community.
The design, known as ‘The Liberty’, was the result of months of work, with oOh!media’s in-house creative team collaborating closely with the Council to make sure the new shelters provided improved amenity for residents and commuters, and were compliant with regulations for people with disabilities.
Where possible, shelters are powered by solar panels, and in a first for the suburb, some will also carry digital advertising.
Along with the traditional ‘static’ advertising shelters, this will bring in new revenues to the area, as the contract with oOh!media gives a proportion of the advertising money back to the Council.
oOh!media will also be responsible for regularly cleaning and maintaining the shelters, with the company’s sizeable mobile operations team ensuring they remain in good condition throughout the year.
The CEO of Strathfield Council, Henry Wong, said, “Connectivity and Liveable Neighbourhoods are key themes in Council’s approach to providing infrastructure to the community, and these upgraded bus shelters form a part of that.
“Locals and visitors to the area will benefit from these new shelters, and the shared revenues with oOh!media will contribute to our financial sustainability for years into the future.”
oOh!media’s National Commercial Director, Michéle Pirozzi, said the company’s continued relationship with Strathfield Council had enabled a great result for the local community.
“Everyone who uses the new shelters will notice the improvement, and our in-house creative team did an exceptional job understanding the Council’s forward-thinking requirements,” Ms Pirozzi said.
“The shelters now match the local area, and the integration of solar and digital technology provides both sustainability and commercial benefits.”