Traffic congestion is a universal issue with a complicated remedy, with up to 30 per cent of traffic congestion caused by people looking for parking spaces and city dwellers feeling the pain of long bumper-to-bumper commutes. This is why precinct signage that displays parking way finding information has become increasingly relevant for local councils.

Improving signage capability to reduce traffic congestion has never been more crucial as populations rise, and to encourage drivers to leave their phones alone whilst driving*.

Councils, asset owners and organisations are also looking to take advantage of the masses of data collected by access control systems and parking guidance sensors and use it to address parking pain points in busy areas, enhance the customer experience and help to reduce emissions.

Signage capability is evolving fast, and as leaders in this space, Park Agility offer a range of accurate and reliable technologies and solutions to suit varying needs and locations, including:

Solar signage: creating greener, smarter cities is a priority and utilising solar powered signage to drive down traffic congestion and circling is a smart approach. This renewable, clean source of electricity helps to reduce emissions in a second manner and offers lower installation and operating costs.

Solar powered wayfinding signage

Utilise existing assets: when implementing new signage, time delays associated with connecting to the grid is always a consideration. Attaching wayfinding signs to existing light poles is cost efficient and minimises disruption to what are typically busy areas, as well as avoiding the risk of project implementation timelines being blown out. Signs can also be relocated without disturbing the surrounding environment.

Existing smart pole asset installation.

Cloud based with 4G or LoRa Supplied Data: it’s not unusual for councils to own and manage multiple parking facilities, each diverse in character and requirements, and operating each one in its own silo is not optimal. Park Agility’s cloud-based solutions, integration capabilities and communications options allow data from multiple car park sites and systems to be collected, analysed, reported on and shared to precinct signage located at major decision points across wide areas. Consolidated data being sent to wayfinding signs assists motorists to drive directly to any available parking option in the area, thus saving them time and helping to reduce congestion and slow traffic in busy areas.

Flexible messaging: the days of static signage as the only option are gone, with the future belonging to closer pitched, more capable signs that can serve multiple purposes, optimising taxpayer spend.Combining wayfinding information with community messaging, localised news, or marketing communications via ticker tape-style text streams or dynamic messaging shares information to the community on time and as required.

The future of signage is highly configurable and dependable, and flexibility makes it future proof, as smart city planners respond to evolving environments by making commercial decisions that provide efficiency and effectiveness for their customers and end users.

Park Agility: Any Sign, Any Size, Any Content, Anywhere

This is a sponsored editorial brought to you by Park Agility, for more information on site tours, quotes, technical specifications, and trusted advice, go to

* James Buczkowski, Ford’s Director of Electrical and Electronics Systems Research and Advanced Engineering. Cited by Biggs, T. (2015). Sydney Morning Herald.
1 Comment
  1. Mark Funnell JP 1 year ago

    These parking signs should be adopted by all councils as a means of identifying available parking spaces for drivers especially people not familiar with the location who may be unsettled/frustrated from a long drive to see a specialist medical practitioner after they have followed their navigation device to the town. Also helpful for business travellers like myself who have to meet clients/customers.

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