The Queensland government has launched a marketing campaign informing tourists that the state is ready for visitors, even after two severe weather events.
All three major Australian airlines will launch airfare sales to Queensland destinations over the next four weeks, while Tourism and Events Queensland’s ‘Too Great to Wait’ campaign will promote holidays deals on Queensland.com.
The major marketing activity follows flood events in North Queensland and the impacts of ex-Tropical Cyclone Alfred on South East Queensland.
Sale airfares will be rolled out in waves across different travel periods, including before and after the Easter long weekend, with Aussies urged to look out for bargains and be ready to nab their next Queensland holiday.
Supported by the state government, the Brisbane Economic Development Agency, Experience Gold Coast and Visit Sunshine Coast will also lead targeted campaigns to drive demand, showcasing their regions as must-visit destinations.
Queensland Minister for Environment and Tourism, Andrew Powell said that Queensland’s resilience was once again on display during the coverage of extreme weather.
“Queensland is open and welcoming visitors, and we want all Australians to know it,” Minister Powell said.
“We’re letting everyone know that Queenslanders are resilient, we’re open for business and we’re an incredible holiday destination.
“If you’ve been dreaming of a holiday, make it a Queensland holiday.
“With strong airline partnerships, targeted marketing and unbeatable holiday deals, we are making it easier than ever for people to choose Queensland for their next trip.
“Tourism is an industry that brings $95 million a day into our economy. It’s a vital economic pillar and this investment is key to reinvigorating the industry.”
Tourism and Events Queensland Group Executive Commercial and Partnerships, Ollie Philpot, said that the aviation industry’s swift support was instrumental in Queensland’s tourism recovery.
“The Qantas Group and Virgin Australia were eager to come on board and help Queensland bounce back,” Mr Philpot said.
“These airline partnerships will provide compelling reasons for travellers to choose Queensland, helping businesses get back on their feet and ensuring our industry recovers strongly.
“We know Queenslanders love to explore their own backyard, and these campaigns will also help drive local travel, ensuring economic benefits are felt state-wide.
“There’s no better time to book a trip and experience all that Queensland has to offer.”
