New South Wales is highlighting its nature-based tourism experiences with the new ‘Find Your path on a NSW Great Walk’ campaign, which encourages visitors to enjoy seven multi-day walks across the state.
The new campaign highlights an impressive 275km of walking tracks in regional NSW that have opened to the public within the last two years. The walks showcase some of the state’s most breathtaking and diverse landscapes, from pristine coastline to ancient rainforest and alpine peaks.
Kicking off, on the 8 June 2025, the ‘Find Your Path on a NSW Great Walk’ campaign will target both experienced hikers and aspirational entry-level multi-day walkers offering self-guided and guided options, as well as camping and accommodation choices for overnight stays.
The campaign encourages visitors to explore multi-day walks including Snowies Alpine Walk (Snowy Mountains), Gidjuum Gulganyi Walk (Tweed/Byron Hinterland), Light to Light (Sapphire Coast), Murramarang South Coast Walk, Tomaree Coastal Walk (Port Stephens), Grand Cliff Top Walk (Blue Mountains) and Green Gully Track (Northern Tablelands).
In 2024, 9.9 million international and domestic visitors to NSW visited a national park or state park and spent more than $11.7 billion across the state during their trip.
Recent NPWS data shows that 23.7 million visits included a walk of up to or more than half a day. With the completion and promotion of these new Great Walks those numbers are set to climb.
NSW Minister for the Environment, Penny Sharpe, said that national parks play a vital role in the NSW visitor economy, especially in supporting regional businesses and jobs while also providing people with access to the state’s natural wonders.
“By promoting these fantastic NSW Great Walks, we are encouraging people to find their path and explore our regions in new and adventurous ways,” Sharpe said.
NSW Minister for Tourism and Jobs, Steve Kamper, said that the state is home to the most diverse national parks on the planet and the this campaign will ensure they become bucket-list visitor experiences.
“Traversing our state’s spectacular unspoilt beaches, ancient rainforests and majestic mountain peaks, these walks have opened within the last two years and are truly spectacular,” Kamper said.
“NSW national parks not only provide authentic connections with the state’s culture and stunning landscapes, they also support thousands of jobs and contribute millions of dollars in visitor expenditure to regional NSW.”
