Great Wall Motor Company (GWM) ended 2024 with record sales of 42,782, earning it the tenth spot on the sales-by-brand charts, and the company announced plans to do even better in 2025.
GWM has been working hard for years to build its presence in Australia, while trying to build trust with its customers.
As reported in Carsguide, the company is now aiming for 50,000 sales by the end of 2025, with GWM executives saying that it will achieve this result thanks to the expansion of its dealer network, a significant new and updated model rollout, as well as building on the success of existing model lines.
The model rollout consists of seven new or updated models in 2025, including the already launched GWM Cannon ute refresh and plug-in hybrid version of the Haval H6 GT, while the diesel version of the Tank 300 will land later in March. The Cannon Alpha PHEV and new-gen Haval H6 will launch in the second quarter and the new Haval H7 will arrive in Q4.
GWM has said that between now and the end of 2026 it will launch 14 new or updated models.
In terms of dealerships, GWM will expand from 113 sites currently to about 125 by the end of 2025 which the company said will give it 98 per cent coverage of the country.
GWM Australia and New Zealand Head of Marketing and Communications, Steve Maciver, told CarsGuide that the brand would expand its sales to 50k in 2025, by keeping its model line up to modern standards with select upgrades and improvements.
“We’ve got to bridge a gap of 7,000 units this year,” Mr Maciver said.
“H6 has aged a little bit in a very, very important segment. We’re going to get a significant upgrade on this vehicle, which should be able to deliver maybe 150-200 units extra a month.”
Mr Maciver explained that delivering this attention to each of its leading models, and an increased focus on attracting more fleet customers, would ensure GWM meets its 2025 target.
