Greater Shepparton City Council has claimed bronze in the Local Government category at the Victorian Tourism Awards for its work to support both the local and state tourism industry. 

The awards are hosted annually by the Victoria Tourism Industry Council (VTIC), with the objective of honouring business excellence and performance within the industry.

The Local Government Award for Tourism recognises excellence in tourism strategy and planning, the provision of tourism facilities and services, marketing, and event development and management.  

A detailed nomination process was undertaken for the categories, with the submissions judged by a panel of judges from VTIC. Nominations must score over 75 per cent to make finalists.

At the event, Victorian Minister for Tourism, Sport and Major Events, Environment and Outdoor Recreation, Steve Dimopoulos, and Visit Victoria CEO, Brendan McClements, acknowledged the hard work of the Victorian tourism sector to recover from an extended period of significant challenge, citing that visitation numbers and tourism spending within the state of Victoria now exceeds that of pre pandemic levels.

Greater Shepparton City Council Mayor, Shane Sali, said that it was a great honour to receive the bronze for the Local Government Award for Tourism.

“These awards are a fantastic opportunity to celebrate the hard work and achievements of our Visitor Economy team and Council over the past 12 months,” Mayor Sali said.

“Some of the great accomplishments for this year include the industry and consumer facing roll-out of the new Shepparton and Goulburn Valley destination brand, the production of the new Visitor Guide, supporting the industry following the October 2022 flood event, collaborating with neighbouring Councils on the development of a Visitor Economy Partnership for the Goulburn region and achieving a finalist position with the nomination of Murchison in the Top Tourism Town Awards.”

Featured image: Victorian Tourism Awards finalist banner. Image credit: Greater Shepparton City Council.


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