A New South Wales Council is the second in Australia to be awarded the Purple Flag for its vibrant, diverse and safe nightlife, setting the district up to become an even more popular after-dark destination.
The City of Parramatta joins an elite list of cities globally, including Stockholm in Sweden, Dublin in Ireland and Sydney’s York, Clarence and Kent Street precinct, to receive international recognition for excellence in key measures for a night-time economy.
City of Parramatta Lord Mayor, Cr Sameer Pandey, said Parramatta’s CBD was the first location in Western Sydney to earn the Purple Flag and only the second in Australia.
“We want Parramatta to be a ‘go to’ destination after dark where people can enjoy fabulous food, a drink with friends and a taste of our vibrant nightlife – all in a safe environment and close to transport,” Mayor Pandey said.
“Purple Flag recognition has been shown to boost visitation and raise the profile of night-life precincts internationally and is a massive win for local businesses.”
The City of Parramatta applied for Purple Flag accreditation in early 2023, when Investment NSW began piloting the program.
Mayor Pandey said it’s a step in the right direction for Parramatta CBD’s expanding night-time economy.
“Parramatta really is the heart of global Sydney – and this Purple Flag helps put us on the radar of visitors nationally and internationally,” Mayor Pandey said.
“We want our 24-hour economy to thrive, and this is another step forward in transforming the local area into a world-class CBD.”
