Celebrating business excellence, innovation and exceptional customer service, the New South Wales Tourism Awards have seen MidCoast Council become a finalist in multiple categories for the second year in a row.

MidCoast Council’s destination brand Barrington Coast is a finalist in two categories of the New South Wales Tourism Awards for 2022. 

New South Wales Tourism Awards winners will be announced on 17 November in Sydney, with relevant category winners going on to represent New South Wales at the Australian Tourism Awards in late 2022,  in Sydney.

MidCoast Council entered these awards for the first time in 2021 with impressive results, winning gold in the category Local Government Award for Tourism and silver in the category Tourism Marketing and Campaigns. 

MidCoast Council Mayor, Claire Pontin, said she was thrilled to see the Council named as a finalist for the second year running in these same two categories.

The two award entries focused on the robust research and data-driven strategies undertaken by MidCoast Council for destination management, tourism branding, campaign strategy, media choice, creative design, and tracking user behaviour.

“The feedback from judges about our entries last year was invaluable for fine tuning our 2022 submissions, as they wanted to hear our story told in an engaging way,” Mayor Pontin said. 

“Our first full year of destination marketing activity provided some breathtaking results, with our campaign industry partners reporting revenue increases of up to 81 per cent year on year.

“Since our 2021 wins, we’ve continued to enjoy exceptionally strong brand awareness and visitor sentiment results across both our destination marketing and visitor experience channels.” 

Midcoast Council was also recognised in the Mumbrella Travel Marketing awards, one of Australia’s most prestigious tourism awards, for the breakout destination of the year category.

Barrington Coast’s inaugural destination marketing campaign ‘Whatever It Takes’ launched in 2021 and continued through the COVID-19 lockdown period, concluding May 2022.

The Tourism Marketing and Campaigns category recognises creativity and innovation in the promotion of tourism products, services and destinations.

The Local Government Award for Tourismcategory recognises excellence in tourism planning, marketing, provision of quality visitor experiences and sustainability.

Other finalists in this category are Tourism Fiji, Tourism Noosa, Visit Victoria and Gourmet Coast Trail. Mumbrella Travel Award winners are announced 27 October in Sydney.


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