oOh!media has announced changes to its executive team with the appointment of a new Chief Commercial Operating Officer.

oOh!media has appointed Robbie Dery in the new role of Chief Commercial Operating Officer.

With the newly expanded remit, Mr Dery will oversee commercial strategy and operating leadership for oOh!media’s entire network.

Exiting oOh!media Chief Commercial and Operations Officer, Noel Cook, has announced his departure from the business after more than 30 years.

Incumbent oOh!media Chief Commercial and Operations Officer, Noel Cook. Image courtesy of oOh!media.

Incumbent oOh!media Chief Commercial and Operations Officer, Noel Cook. Image courtesy of oOh!media.

Mr Cook said after 31 years within the business, it’s time for a change. 

“I’m enormously proud of my achievements and have been privileged to help build a business that has become the largest Out of Home media company in Australia,” Mr Cook said.

“As I move on to exciting new challenges, I leave oOh!media with an experienced leadership team in place and real momentum across the company and the Out of Home sector in general.”

oOh!media CEO and Managing Director, Cathy O’Connor said, “Noel Cook is nothing short of an institution at oOh!media, but after three decades, I understand his desire to turn his considerable talents elsewhere.

“He has been instrumental in making oOh! what it is today, and I want to thank and congratulate him for such an outstanding tenure. 

“I’m delighted he will remain with us until the end of June 2022 to support the transition to new leadership and I wish him well with his new endeavours.”

Newly appointed Chief Commercial Operating Officer, Robbie Dery. Image courtesy of oOh!media. 

Newly appointed Chief Commercial Operating Officer, Robbie Dery. Image courtesy of oOh!media.

Newly appointed Chief Commercial Operating Officer, Mr Dery, joined the company in 2008 to lead the company’s Fly division including the commercial strategy for airports, Qantas Lounges and inflight as well as the group’s product, data, and programmatic strategies. 

In 2018, following the acquisition of Adshel, the street furniture and rail business, was also added to his portfolio.

“We have used this opportunity to create a new role, bringing together core aspects of our leading Out of Home network,” Ms O’Connor said.

“Consolidating our entire commercial operations under Robbie Dery, who has a proven track record of strategic and commercial leadership, is a logical development for the company. 

“His capability and experience are a natural fit as we continue to transform the business to be digitally enabled. This is a business-critical role and it’s a testament to the depth of talent at oOh!media that we are able to appoint from within.”

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