Las Vegas at night

A Melbourne-based firm has secured a smart city contract worth approximately $2.5 million with the City of Las Vegas.

Australian artificial intelligence solutions provider, SenSen Networks, was awarded the tender to provide a range of intelligent transportation and smart city solutions. 

The agreement will support the City of Las Vegas’ goal to become a true smart city by 2025.

SenSen’s technology will be used to assist the City of Las Vegas in keeping roads safe and congestion free by automating the enforcement of hundreds of bylaws associated with regulating traffic and parking on city streets.

The initial deal, which will be rolled out later this year, will see the introduction and management of two SenForce mobile parking enforcement units and 80 of its Gemineye mobile units. 

The ultra-portable nature of the Gemineye solution means units can be deployed across enforcement vehicles and car parks, as well as segways, Go4 scooters and city officers.

Commenting on the Contract win, SenSen CEO, Dr Subhash Challa, said the company was extremely proud to be working on the project.

“Las Vegas is a flagship US city and SenSen is excited to be providing its world-leading AI and video analytics expertise in improving the amenity of the City’s citizens by helping reduce traffic congestion and efficiently manage its parking,” Dr Challa said.

“This is a major milestone for our business in the US. We expect operations will continue to grow as more and more forward-thinking cities seek Smart City intelligent transportation solutions.”

The contract marks the first commercial rollout of SenSen technology with a flagship US city customer, while the 80 Gemineye units to be deployed as part of the contract is the largest commercial implementation with a single SenSen customer to date. 

The City of Las Vegas, is on track to become a smart city by 2025 with SenSen assisting with its intelligent transportation systems and smart technology. 

Las Vegas welcomes over 42 million visitors annually. It is the most populous city in Nevada and serves as the leading financial, commercial and cultural centre for the state. 

The City of Las Vegas has a population of more than 650,000 residents while the larger Las Vegas metropolitan area has a population of more than 2 million. 

SenSen expects to earn a total of US$1,584,500 (approximately AU$2.5 million) over the five-year term of the contract, including: 

  • US$397,600 (AU$638,000) for the systems, software and commissioning of the units
  • US$237,380 (AU$376,000) annually in Software as a Service (SaaS) revenue for the software licence, hardware maintenance and support services under the five-year term of the contract

The contract builds upon SenSen’s expanding footprint in the US, following the ongoing collaborative services agreement with Chicago Parking Meters, LLC to improve parking space management efficiency in the City of Chicago. 


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