Authentic representation of the community through imagery has proven to be a key driver of successful engagement for councils and local authorities however it can often be challenging to commission a photographer, find willing models and organise shoots.
Whether it’s an annual report, marketing collateral, social media posts or an internal presentation, local imagery that resonates with your community presents a unique opportunity to enhance the outreach efforts, drive public awareness, and foster community connection.
Truestock.com.au solves this pain point with their brand new royalty-free stock image library with content exclusively created by Australian photographers. With a mission to provide affordable local stock imagery representing community lead narratives, the library covers a wide range of topics from family life, primary industries, health & wellness and beyond.
Candid but campaign ready images
Often stock imagery can come across as cheesy, staged or cliche, with perfect looking models in an all too American vibe. Though there is a use for these images elsewhere, in order to resonate with local audiences images need to feel real and scenarios need to reflect the everyday realities of Australians.
With a big focus on people imagery, Truestock’s fast growing royalty-free stock image library is filled with authentic looking imagery shot across various states, representing Australians of all shapes and sizes, ages and backgrounds.
Diverse themes to cover all bases
Topics such as primary industry, infrastructure, health & wellbeing, small business or being digitally savvy can be hard to illustrate or amplify using imagery that does not feel authentically local.
Truestock’s wide network of local photographers are given relevant briefs based on market insights and demand. Using these briefs as a tool, they generate in demand local content on a regular basis, filling the gap of local stock imagery that authentically represents a diverse Australia.
Local narratives, not just sunsets over Bondi
Harnessing the power of local photographers, Truestock is all about capturing the everyday. Whether it’s a mother helping the kids with packing lunch, a no-frills BBQ at a local park or an older couple discussing their finances. Truestock believes in representing real life as it happens in cities and states across Australia.
The stock library offers albums of everyday activities shot as narratives rather than individual hero shots. This gives you the power to pick from a variety of options for the same subject matter with the same models.
Ethical production practices supporting the local economy
Unlike other international stock libraries, Truestock pays their local talent directly whether their images get sold or not. This ensures that local everyday models don’t rely on future promises or potential image sales to get paid.
Truestock also pays their photographers the highest commission in the world. Being the backbone of the stock image library, the contributors are supported in every way possible to capture local life from a local point of view.
Supporting Truestock helps the local economy grow and local communities feel represented.
If your organisation would like imagery that represents your community, get in touch with Truestock and organise some shoots to go live on the site. No purchases or commitment required.
Truestock’s extensive library can be viewed here: www.truestock.com.au
