Councils need robust, flexible and long-lasting fleet vehicles to undertake their wide range of services, and by relying on a trusted manufacturer and provider, local governments can be sure to meet the needs of their communities.
In the dynamic Australian automotive market, GWM has emerged as a premier Chinese automotive brand, demonstrating impressive growth and reliability.
The first Chinese brand to enter Australia back in 2009, GWM ended 2024 with record Australian sales of 42,782, earning it the tenth spot on the sales-by-brand charts.
This success is not just resonating with individual consumers but also presenting a compelling case for Australian councils seeking dependable fleet solutions.
Sales success: A testament to trust
GWM’s remarkable 2024 sales figures underscore its growing credibility and represent a 17.5 per cent increase over its 2023 numbers. The Haval Jolion, with its strong sales, is a key driver of this success, indicating growing consumer confidence in the GWM brand.
The company is now aiming for more than 50,000 sales by the end of 2025, with GWM executives saying that it will achieve this result thanks to the continued expansion of its dealer network, a significantly new and updated model rollout, as well as the strong performance of its existing model range.
The model rollout consists of seven new or updated models in 2025, including the already launched GWM Cannon ute refresh, the plug-in hybrid (PHEV) version of the Haval H6 GT, and the diesel version of the Tank 300. The Cannon Alpha PHEV is set to launch in June, while the new-gen Haval H6 and all-new H7 will arrive in the third quarter.
Between now and the end of 2026, GWM is expected to launch 14 new or updated models.
GWM plans to grow its dealer network from 113 sites to around 125 by the end of 2025, a move the company says will provide 98 per cent coverage across the country.
Experienced, invested leadership
GWM recently announced experienced industry executive, John Kett, as its Australia & New Zealand Chief Operating Officer.
Kett comes to GWM with 35 years of industry experience, most recently from Hyundai Australia where he served as Chief Operating Officer for five and a half years.
Kett said that he is incredibly excited to be joining GWM.
“GWM is driven by a very talented workforce, partnered with a very focused and engaged dealer network, and enabled by an ever-evolving portfolio and technology offering,” he said.
“The sheer weight of numbers behind GWM certainly positions the brand very well at a time when customers are most discerning. Redefining and building confidence around the core values that differentiate the GWM brand is key.
“Ensuring tomorrow’s technology is within reach for everyone today will help build and strengthen GWM SUV, ute and off-road credentials across petrol, diesel, hybrid, plug in hybrids and EV powertrains, with five-star safety. All ultimately building a strong connection with our customer base, our GWM tribe. This is how we will continually grow.”
Why GWM builds trust
GWM National Fleet Sales Manager, Michelle Petrovski, said that GWM has been able to build trust in the market thanks to the quality, reliability and value of its vehicles.
“GWM vehicles are increasingly recognised for their build quality and durability, essential for both personal and council use,” Petrovski said.
“Offering a wide range of features and technology at competitive prices makes GWM an attractive option for budget-conscious councils. GWM is demonstrating a keen understanding of the Australian market, tailoring its vehicles to meet local needs, including those with demanding fleet operations.
“GWM offers a range of vehicles, from robust utes to versatile SUVs, catering to the diverse needs of council operations, such as field work, inspections and community services.”
Petrovski said that GWM is investing in its Australian network, ensuring reliable service and maintenance, crucial for minimising downtime for council fleets.
“For Australian councils, reliability and cost-effectiveness are paramount. GWM’s proven track record of sales growth and increasing customer satisfaction makes it a viable option for council fleet procurement.
“GWM vehicles offer competitive pricing, potentially leading to significant savings for council budgets.”
In addition to its competitive price point, GWM’s five-star ANCAP safety rating and seven-year warranty help to build trust with communities and councils.
Petrovski said that GWM is committed to the Australian market.
“GWM’s growing presence and investment in Australia indicate a long-term commitment, providing councils with assurance of ongoing support.
Australian councils are seeking dependable and cost-effective partners for their fleet solutions. GWM’s success in the Australian market is reflective of a commitment to quality service and reliable vehicles, marking it as a compelling and trustworthy option for local government.
To learn more, visit gwmanz.com/au
